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The new Google guidelines described

October 15th, 2012 by Patrick Sexton

Here are my description pages for four of the new Google webmaster guidelines from my website ( where I define and provide guidance for each Google webmaster guideline…
(more are coming).

Avoid doorway pages

doorway pages

Not only do I define doorway pages, I also provide answers to those using doorway pages to try to rank for individual cities. You’re welcome. Go to the doorway page guideline description

Don’t deceive your users

mislead deceiving

This new guideline is actually part of an older one, but I rewrote it entirely and created a new page on deceptive techniques. go to deceptive techniques description page.

Avoid automatically generated content


Automatically generated content like machine translations, Markov chains and more! Go to the Auto-generated content page.

Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

I love this new guideline, and I describe it here.

One response to this post.

  1. Teresha
    October 16, 2012 at 4:38 am

    I love the infographics and I’d say you’ve certainly covered the bare basics for a total newbie to seo but are you sure these are new guidlines? I mean, does anyone even do doorways anymore???? I stopped doing them in 2002.

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Patrick Sexton

This blog is written by Patrick Sexton, who has been helping webmasters with the Google Webmaster Guidelines and other issues since 2005.



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