Google updates definition of link schemes
“Avoid participating in link schemes”.
This advice has been in the Google webmaster guidelines for years and years.
Recently it has been in the news because Google has added some text to their help page that describes what a link scheme is. The new text they have added states…
- Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
- Advertorials or native advertising where payment is received for articles that include links that pass PageRank
- Links with optimized anchor text in articles or press releases distributed on other sites.
They even provide a nice emample of what “keyword optimized text links” are…
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
Google has not changed their definitions of what a link scheme are, they have just provided a few new examples of what a link scheme is.
Links shemes are where you are concentrating on links rather than people
This has never changed, it has always been about why you are using links. Most people have preferred to chase “link juice” instead of just concentrating on reaching people.
This has all happened before
In a post on my Google plus page I said…
“It sort of reminds me of years ago when people stopped using their names on blog comments and started using keyword anchor text instead. There was a time many many moons ago when the people who were commenting on your blog had names like “sue” or “bob” instead of names like “sandiego pharmacy” or “seo chicago marketing seo”. :)”