Google Webmaster Guidelines > Blog

Archive for the ‘Google Webmaster Guidelines’ Category

Bread crumb tool: An easier way to get rich snippets

October 19th, 2012 by Patrick Sexton

If you know what bread crumb rich snippets are and you want to use them on your website there is now a tool to help you do so, it looks like this…

You enter your info and this tool will mark it up for you with the proper rich snippet data for it to show up in the Google results. See it in action: go to the Bread crumb tool.
I found it quite difficult and repetitive to mark up bread crumbs on my websites. When I first tried it was messing up my styles and was a bit frustrating. I figured it out and wrote up a script to help me.
Today I decided to make that script into a tool anyone can use. Hope you like it.

The new Google guidelines described

October 15th, 2012 by Patrick Sexton

Here are my description pages for four of the new Google webmaster guidelines from my website ( where I define and provide guidance for each Google webmaster guideline…
(more are coming).

Avoid doorway pages

doorway pages

Not only do I define doorway pages, I also provide answers to those using doorway pages to try to rank for individual cities. You’re welcome. Go to the doorway page guideline description

Don’t deceive your users

mislead deceiving

This new guideline is actually part of an older one, but I rewrote it entirely and created a new page on deceptive techniques. go to deceptive techniques description page.

Avoid automatically generated content


Automatically generated content like machine translations, Markov chains and more! Go to the Auto-generated content page.

Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

I love this new guideline, and I describe it here.

Google Guidelines are now Officially Updated

October 2nd, 2012 by Patrick Sexton

google guidelines

If you visit the Google help page that lists the Google Webmaster Guidelines, you will see some new things because they are now updated.

Some new guidelines include:

“Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.”

“Don’t deceive your users.”

“Avoid Scraped content”

“Avoid Automatically generated content”

“Monitor your site for hacking and removing hacked content as soon as it appears”

“Preventing and removing user-generated spam on your site”

They have also changed a guideline to include rich-snippets… “Review our recommended best practices for images, video and rich snippets.”

And a new guideline about rich snippets… Avoid the following techniques… “Abusing rich snippets markup”

Over the last few years Google has been making changes to their guidelines and they are constantly improving the clarity and explanations of the help material provided.

This time there are some big changes.

They have simplified the specific quality guidelines and added new help documentation for each… Avoid the following techniques:

  • Automatically generated content
  • Participating in link schemes
  • Cloaking
  • Sneaky redirects
  • Hidden text or links
  • Doorway pages
  • Scraped content
  • Participating in affiliate programs without adding sufficient value
  • Loading pages with irrelevant keywords
  • Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
  • Abusing rich snippets markup
  • Sending automated queries to Google

Engage in good practices like the following:

  • Monitoring your site for hacking and removing hacked content as soon as it appears
  • Preventing and removing user-generated spam on your site

I really like this newest version and suggest everyone review the new guidelines. I will post details about the new Google guidelines help documentation as I find them but the new guidelines look great. Simplified and more descriptive. Good stuff.

Read all about it in on the Google Webmaster Central blog

Official Google Guidelines Updated

September 18th, 2012 by Patrick Sexton

update: I have confirmed with two Google employees that these new guidelines were put up by mistake and were not meant to go public yet. I just happened to notice them and I naturally wrote about them.

I have removed this post because I was writing about something that was not supposed to go live yet. I guess all I can tell you for sure is that there will be new guidelines at some point.

Sorry for the confusion. Not what I wanted for my first blog post on feedthebot!


Patrick Sexton

This blog is written by Patrick Sexton, who has been helping webmasters with the Google Webmaster Guidelines and other issues since 2005.



see all webmaster tools

Google resources

  • Webmaster Help Forum
  • Help Documentation
  • Webmaster Central Blog
  • Webmasters on YouTube