Google webmaster guideline videos:

 

The Google webmaster guidelines explained in two minutes

A brief overview of the guidelines and why they are important by Patrick Sexton, the author of this web site.

 

 

Individual guideline descriptions:

 

 

The Importance of Words

There guidelines tell us to think about the words a user would use to find our sites, and to put them in our web pages.

Some common pitfalls are discussed in this video.

 

Avoiding Link Schemes

What is a link scheme? What is a bad neighborhood? How do these things hurt our rankings?

These issues are explained in plain language.